WASHINGTON, March 3, 2022 /PRNewswire/ — The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced a record number of certified companies and seals in 2022, as the digital advertising industry continued to close ranks against new and emerging threats in fraud, malware, and brand safety.
This year, 231 TAG certified member companies have been awarded 313 TAG seals across TAG’s Certified Against Fraud, Certified Against Malware, and Brand Safety Certified Programs with a large majority of recertified seals (62%) awarded through independent validation.
"As the digital advertising industry continues to evolve, so do the criminal activities taking place in our ecosystem," said Mike Zaneis, CEO of TAG. "TAG and our member companies have worked tirelessly to establish and maintain best-in-class global standards that protect the industry from potentially harmful threats around fraud, malware, and brand safety. We commend the companies who have obtained TAG Certification for 2022, and we look forward to working with them to build even greater success for our industry this year."
Among the companies that have obtained TAG Seals for 2022 are:
A+E Networks
A360 Media
ABC
AccuWeather
Activision Blizzard Media
AdColony
Adform
Adloox
AdTheorent
Adverty
agenda21
Amazon Advertising LLC
Amazon Services LLC
Amobee
Aniview
Annalect
Anura Solutions, LLC
Assembly
AT&T
Audacy (f.k.a. Entercom)
Audience Store
Auto Trader Limited
BabyCenter
Bauer Media
BeachFront Media
Bell Media
Bent Pixels
Bidstack
BidSwitch
Blavity, Inc.
Boltive
BounceX
BroadbandTV Corp. d/b/a BBTV
Captify Technologies Inc. d/b/a Captify
carat
CBC Radio-Canada
CBS Interactive
Charter Communications
CMI Marketing Inc. (Cafe Media)
Conde Nast
Connatix
Core
Corus Entertainment Inc.
Crimtan
Criteo
Dailymotion
Dealer.com
DoubleVerify
Encore Digital Media Ltd
Engine Media Exchange
Enthusiast Gaming Inc.
Epsilon/Conversant
ESI Media
ESPN
Essence Global Limited
Everyday Health, Inc.
ExMarketPlace FZ
Fox Corporation
FreeForm
FreeWheel
Gallery Media Group
GeoEdge
GFR Media
Global
Gridsum
GroundTruth
GroupM
Guardian
GumGum
Havas Media
Haymarket Media Group
Healthline Media, Inc.
hellomagazine
Horizon Media
Hulu
HUMAN Security (formerly White Ops)
Hybrid Theory
ImpreMedia
INCA
Index Exchange
Industry (the 7Stars)
Infolinks
InMobi
Innity
Insider
Inskin Media Ltd
Integral Ad Science
iONE Digital
IPG Mediabrands
ITN Digital
John Ayling & Associates
Jun Group Productions LLC
Kelly Scott Madison
King.com Ltd.
KNOREX
Kroger
LADbible Group Ltd
Leaf Group
LiveScore
LoopMe
M6
MadHive Inc.
MAGNA GLOBAL
Mail Metro Media
Mantis
Match Group
MediaCom
MediaCom North
MediaMath
Mediavine
MGID
Miaozhen Systems
Mindshare
MiQ Digital Ltd d/b/a/ MiQ
MobileFuse, LLC
Mobsta
MOLOCO, Inc.
MRC Media LLC/Valence Media Group
Nativo
NBCUniversal
Neo Media World
News Corp UK & Ireland Limited
Newsweek Publishing LLC
Nextdoor
NGL Media LLC
ogury
Omnicom Media Group
OpenX
Oracle Advertising
Orangeclickmedia
Outbrain Inc.
Pandora
Pelmorex Media Inc.
Penske Media Corporation
Pixalate
PLAYGROUND XYZ
Playwire LLC
POKKT
Postmedia Network Inc
Precise TV Ltd
Premion
primis
ProData Media Group
Protected Media
Publicis Groupe
PubMatic
Quotient
Rainbow Media Holdings LLC
Ranker
Reach
Rezonence
Rogers Media Inc.
Roku DX Holdings, Inc.
RTB House
RTBAsia
RTE – Ireland’s National Pubic Service Media
SAMSUNG
Scoota
SelectMedia
Sharethrough
SHE MEDIA LLC
Sky
Smaato Inc
Sovrn
Spider Labs, Ltd.
Sportority Inc.
Spotify
SpotX
Taboola
Tactics Network LLC d/b/a CPMStar
TAN Media Ltd
Teads
Telegraph Media Group Limited
The E.W. Scripps Company
The Kite Factory
The Media Trust
The Trade Desk
The Walt Disney Company
The Weather Company, an IBM Business
TikTok
TMBi
Total Media
Tremor Video
TripAdvisor
TripleLift
Turner
Twitch
Undertone Networks
Univision Communications Inc.
Unruly
Vericast
VDX.tv
Venatus
Verizon Media DSP
Vevo
Viacom
Viant
Vice Media
vidazoo Ltd.
VRTCAL Markets, Inc
Walmart, Inc.
Warner Media
Washington Post
Wavemaker Global LLC
White Bullet
Wieden + Kennedy
Wikia, Inc. d/b/a Fandom
Xandr
Xaxis
Yahoo
"Our approach of ‘global standards for local markets’ has again proven its worth. Thanks to the support and active participation of hundreds of member companies around the world, the relevance of TAG standards in all markets and across the digital advertising supply chain has never been more pertinent," said Todd Miller, VP Policy and Compliance at TAG. "Every TAG Certified company has demonstrated its leadership in protecting its customers, partners, and the entire industry from these pernicious threats, and we are deeply grateful for their engagement and contribution to this critical effort."
In addition to the individual seal awards, a record 15 companies achieved TAG Platinum status, which is awarded to those who successfully earn all three of TAG’s certification seals – an11% increase in Platinum companies from 2021. Those companies are AdForm, Amazon Advertising, AT&T, Google, Index Exchange, IPONWEB, Kroger, Magnite, MobileFuse, OpenX, Publicis Groupe, Sovrn, Spectrum Reach, The Trade Desk, and Xandr.
More information regarding certified companies is available by searching company name or each company’s unique TAG-ID via the TAG Registry. Additional information includes the specific seals awarded to each company, valid terms for each seal, and whether the seals were based on self-attestation or independent validation.
Additional information about TAG’s programs and the application process for TAG Registration and TAG’s seal programs are available at www.tagtoday.net.
About the Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is the global certification program designed to fight against criminal activity and protect brand safety in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The 700+ member TAG community includes the world’s largest and most influential brands, agencies, publishers, and ad tech providers. For more information on TAG, please visit tagtoday.net.
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SOURCE Trustworthy Accountability Group